When it comes to marketing an online business, a lot of people think it is very complicated. But on a high level, it’s not.
You just have to understand how your customers use the Internet. And eventually, you develop a skill for how to interact with them.
But if you don’t understand how people use the Internet, then you probably won’t be successful at marketing your business online.
But don’t worry, there’s only one big thing you need to know about the Internet.
And it can be summarized in one word – content.
Everyone on the Internet is consuming content.
Whether that’s in your email inbox, an Instagram news feed, or even in this post, content is the magnet that captures people’s attention.
This means if your business does not have any content, then you effectively have no way of generating attention on the Internet.
No content. No attention. No traffic. No customers.